T

Tara Counterman

Founder, SeasonKeeper

I have spent my career building systems and operations, and I run a podcast production agency. I also played college soccer on scholarship, and these days I am living travel sports from the other side of the sideline, as a mom of two.

SeasonKeeper started from a simple realization. I was using AI to run nearly every part of my life and my business, and none of it existed for the one thing that ran me ragged: the logistics of a travel sports family. So I built it, and it has been the most fun thing I have made. Everything I write here comes from the sideline, not a content calendar.

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Recent writing

Tara Counterman with her two daughters in their soccer uniforms at a tournament

Founder Notes

I Spent 4 Years Looking for the App That Should've Existed. So I Built It.

A travel sports mom of two soccer players spent years searching for one app to manage the chaos. It didn't exist. So she's building SeasonKeeper.

9 min read

 A youth soccer field under dark storm clouds at the end of a tournament day, a couple of kids still out on the grass among portable goals and cones

The Real Cost

The Real Cost of Travel Sports Isn't What You Think (And Why We Still Do It)

Travel sports runs $2,000 to $20,000 a year, but the cost that breaks parents is the mental load. The reframe, the research, and what actually helps.

11 min read